In today’s competitive digital landscape, interior designers must do more than rely on word-of-mouth or referrals. Google Ads offers a powerful way to put your services in front of high-intent customers actively searching for solutions. Whether you’re an established firm or a solo designer, a well-structured campaign can consistently bring in quality interior design leads.

At Jurysoft, a digital marketing agency based in Bangalore, we specialize in helping interior designers grow through targeted and results-driven advertising. Here’s a simple guide to help you launch your own Google Ads campaign that drives results.

Step 1: Define Your Campaign Goal

Your first step should be to identify what success looks like. Do you want more phone inquiries, form submissions, or showroom visits? For interior designers, lead generation is typically the top priority. So, set your goal as “Leads” when setting up the campaign in Google Ads.

Step 2: Identify High-Intent Keywords

Use keyword tools to discover phrases your ideal clients are searching for. Examples include:

• Interior designers near me
• Modular kitchen interior design
• Home renovation interior expert
• Luxury living room interior design Bangalore

Jurysoft recommends using a mix of exact match, phrase match, and broad match modifier keywords to ensure you’re capturing both specific and exploratory searches.

Step 3: Target the Right Audience

Geo-targeting is crucial for interior design services. Most leads will be local, so make sure to:

• Target specific cities or neighborhoods (e.g., Bangalore, Whitefield, Indiranagar).
• Exclude regions you don’t serve to prevent budget wastage.
• Use demographic targeting to reach people in the 28–55 age range who are more likely to engage with design services.

Step 4: Create a Compelling Ad Copy

Your ad copy should reflect your unique value proposition. For example:

Headline: Top Interior Designers in Bangalore – Get a Free Design Consultation
Description: Transform your space with Jurysoft’s expert interior design marketing services. Book now for a free 30-min consultation.

Include a strong CTA (Call to Action), such as:

• “Schedule Now”
• “Get a Free Quote”
• “View Portfolio”

Pro tip: Use ad extensions like call extensions, sitelinks, and location extensions to make your ads more engaging.

Step 5: Build a High-Converting Landing Page

Your Google Ads campaign is only as effective as your landing page. Ensure it:

• Matches your ad copy and keywords
• Clearly outlines your services
• Has a simple, mobile-friendly design
• Features client testimonials or portfolio images
• Includes a form or CTA button above the fold

You can check out how we’ve optimized our own interior design marketing landing page here.

Step 6: Set a Realistic Budget & Bidding Strategy

For interior design leads in Bangalore, a daily budget of ₹500–₹1500 is a good start. Choose:

• Maximize Conversions if you’re just starting and want automated bidding.
• Target CPA once you have conversion data and want to control costs.

Keep an eye on cost-per-click (CPC) and tweak your bids based on keyword performance.

Step 7: Track & Optimize

Use Google Tag Manager and Google Analytics to track:

• Button clicks
• Form submissions
• Phone calls

Regularly monitor your campaign’s performance and optimize based on:

• CTR (Click-Through Rate)
• Quality Score
• Conversion Rate
• Cost per Lead

Split test different ad variations, update keywords, and refine landing page elements as needed.

Conclusion

Setting up a Google Ads campaign for interior design leads doesn’t have to be complicated—but it does require strategy. By focusing on the right keywords, targeting, and messaging, you can attract high-quality leads consistently.

Need expert help? At Jurysoft, we specialize in Google Ads campaigns tailored for interior designers. Book a free consultation with our digital marketing experts today!