Cart abandonment is one of the biggest headaches for online store owners. You’ve done the hard work—attracting visitors, convincing them to add products to their cart—only to watch them vanish before hitting “Place Order.”

In fact, the average global cart abandonment rate is nearly 70%. That means 7 out of every 10 shoppers walk away without buying. The good news? With the right strategies, you can reduce cart abandonment by 30% or more—and boost your revenue without spending a rupee on extra ads.

Here’s how.

1. Understand Why Shoppers Abandon Their Carts

Before fixing the problem, it’s important to know what’s causing it. The most common reasons are:

• Unexpected costs (shipping, taxes, fees) at checkout
• Complicated or long checkout processes
• Forced account creation before purchase
• Limited payment options
• Security concerns about payment safety
• Distractions or indecision

2. Strategies to Reduce Cart Abandonment

a) Show Total Costs Early

Shoppers hate surprises—especially at checkout. Show shipping, taxes, and any extra fees before they click “Checkout.” This builds trust and reduces last‑minute drop‑offs.

b) Offer Guest Checkout

Many shoppers don’t want to create an account just to make a purchase. Allow guest checkout and give the option to create an account later.

c) Streamline the Checkout Process

The fewer steps, the better.

• Use a single‑page checkout if possible
• Only ask for essential information
• Keep it mobile‑friendly—most ecommerce traffic is now mobile

d) Give More Payment Options

Support credit/debit cards, UPI, wallets (Paytm, PhonePe, Google Pay), and “Buy Now, Pay Later” services. The easier it is to pay, the more people will complete their purchase.

e) Build Trust

Display security badges, SSL certificates, and customer reviews. Make your refund/return policy easy to find and simple to understand.

f) Recover Lost Carts

Even with the best checkout experience, some shoppers will still leave.
You can win them back with:

• Abandoned cart emails (send within 1 hour, then follow up at 24 hours)
• Retargeting ads on Facebook, Instagram, and Google
• SMS reminders with a friendly nudge or a small discount

3. The Potential Impact on Your Revenue

Let’s say you currently have:

• 1000 shoppers add items to their cart each month
• Only 300 complete their purchase (70% abandonment)

If you reduce abandonment by 30%, your completed purchases jump from 300 to 510—a 70% increase in sales without any extra ad spend.

4. How Jurysoft Can Help You Achieve This

At Jurysoft, we specialize in building high‑conversion ecommerce stores that don’t just look good—they perform. Here’s what we can do for you:

• Conversion-focused UX audits to find and fix abandonment triggers
• Optimized checkout design for speed and simplicity
• Integration of multiple payment gateways (cards, UPI, wallets, BNPL)
• Trust and security enhancements to reassure customers
• Automated cart recovery systems using email, SMS, and ads
• Ongoing A/B testing to continuously improve conversions

Conclusion

Reducing cart abandonment is one of the fastest ways to grow your ecommerce revenue. By making checkout simple, transparent, and trustworthy—and by recovering abandoned carts—you can convert more browsers into buyers.

🚀 Ready to recover more sales?
Let Jurysoft give you a free cart abandonment audit and show you exactly how to increase your conversions by 30% or more.

📞 Contact Jurysoft today and start turning abandoned carts into completed sales.