In the interior design industry, reputation is everything. Potential clients want proof that you can transform their spaces beautifully, and the best way to build that trust is through authentic reviews. Reviews not only boost your credibility but also help you rank higher in search engines, making it easier for clients to find you. If you’re wondering how to ask for reviews (and actually get them!), here are some tried-and-tested strategies tailored for interior designers.
1. Ask at the Right Time
Timing is key when requesting a review. The best time is right after you’ve completed a project and your client is thrilled with the results. They’re more likely to write a glowing review when the experience is still fresh in their minds.
Pro tip: At the project handover, present a simple thank-you card with a QR code linking directly to your review page.
2. Make It Easy
Clients may want to leave a review but hesitate if the process feels complicated. Eliminate the friction by providing direct links to your Google Business Profile, Houzz, or social media pages.
Pro tip: Create a branded follow-up email template with clickable review links and send it once the project wraps up.
3. Personalize Your Request
Generic requests don’t work as well as personal messages. Tailor your ask by mentioning specific elements of the project you enjoyed working on. It makes the client feel valued and more inclined to reciprocate.
Example: “It was such a joy designing your living room! If you loved the final look, could you share your experience in a quick review? It would mean so much.”
4. Incentivize (The Right Way)
While you should avoid offering direct payments for reviews, you can create a loyalty system or exclusive perks. For instance, share sneak peeks of your upcoming design trends newsletter with clients who leave reviews.
5. Showcase Existing Reviews
When clients see others sharing their positive experiences, they’re encouraged to do the same. Feature testimonials on your website, social media, and brochures. This not only attracts new clients but also reminds past clients to leave their feedback.
6. Follow Up Gently
Sometimes, clients forget. A polite reminder can go a long way. Send a follow-up email a week after your initial request. Keep it warm, brief, and respectful.
Final Thoughts
Getting reviews as an interior designer isn’t just about asking—it’s about creating an experience worth talking about. By making the process simple, personal, and timely, you’ll increase your chances of building a strong portfolio of client testimonials.
If you’re looking to grow your design business through strategic digital marketing, Jurysoft’s Interior Designers Marketing Agency can help you stand out. From managing your online presence to amplifying client reviews, we specialize in connecting interior designers with their ideal clients.
Ready to grow your interior design business? Let reviews (and smart marketing) do the work for you!
